Activision Blizzard’s – The Call of Duty remains to be the grossing sale product for Activision Blizzard. The popular game of all the time, Call of Duty, has been a significant influencer for the sales of Activision Blizzard for 17 years.
Now the game publisher decides to stretch the game’s legacy. The upcoming version of Call of Duty will witness 12 teams going to get and play the game at the Armory in Minneapolis.
Earlier, Activision Blizzard made it public that they and Google are going to enter in a multi-year partnership. As a part of this partnership, YouTube Gaming will be the streaming platform for all the esports leagues of the company. Also, it will have Google’s cloud space as its storage space for its games.
The new alliance with Google can be Activision’s entry into a billion-dollar industry. The publishers have been watching over Activision’s ability to reach young people.
Will Hershey, who is the CEO of Roundhill Investments, said in a statement that the gaming industry is transforming itself from a major-hit approach to the games as a service approach.
Companies like Activision can benefit a lot from this new method. T promote their esports. lt allow them to incur huge revenues from the in-game money and more.
Power Of The Call Of Duty franchise
Activision’s esports league is growing at a reasonable rate, and this lets them increase revenue from advertising as well.
Earlier in 2018, Activision launched the Overwatch League. Overwatch League is a competitive league that developed based on its own Overwatch game.
The first global esports franchise league showed teams that were owned by some well known traditional sports owners. The team owners paid $20 million for a single slot in the league.
After releasing such a major league, the company dropped in the viewers. Also, the company didn’t report any vast revenue or any big player for Overwatch.
But the story for Call of Duty can be entirely different. The game’s sales went off in 2019. However, Call of Strike: Modern Warfare has been the recent game in the series.
It recorded revenues of about $87 million in the first two months. It topped the list of 172 million downloaded games.
If somehow, the league of Call of Duty doesn’t go well, yet the downfall will not affect the Activision much because Call of Duty has been a majorly growing popular game. The growth in the sales of the game will protect Activision Blizzards from the downfall.
About Activision Blizzard’s
Activision Blizzard is a video game company based in California. It founded in 2008. The company is a merger of Activision Publishing and Vivendi Games. As of 2018, the gaming company was the largest in the USA and Europe in revenue and market capitalization.
Activision set to launch its new league based on the Call of Duty. The game, which has been a widespread interest among players for 17 years, will benefit Activision a lot. The company earlier also launched a league based on Overwatch. The association became popular among the viewers, and many traditional sports owners paid millions of dollars to buy a slot in the game. However, after a year or two, the company dropped down in viewers. Also, it wasn’t able to generate revenue from any sport owners.
After a downside, the company is back in the market to set the new goals by introducing its new league based on Call of Duty. Time holds the truth about how things will go.